I’M SALVADOR JACOVELLA, A DIRECTOR & EDITOR WHO FINDS SOMETHING EXTRAORDINARY IN THINGS THAT, AT FIRST GLANCE, LOOK LIKE NOTHING SPECIAL.
MUSIC VIDEOS, COMMERCIALS, FASHION FILMS, AND THE HAPPY ACCIDENTS IN BETWEEN.
I DIRECT IT AND I EDIT IT, SO EVERY PROJECT STAYS WITH ME FROM THE FIRST IDEA TO THE LAST CUT. NOBODY GETS LOST ALONG THE WAY.
BASED IN BARCELONA, SHOOTING WORLDWIDE. I CAN DO AI, BUT I’D RATHER SHOOT 16MM.
Staged to feel real.
[BASICALLY I PLAN THE ACCIDENTS]
WORK
I DIRECT BECAUSE I LIKE TO WATCH. NOT IN A CREEPY WAY. A GESTURE, A HUG, THE LIGHT COMING IN THROUGH A WINDOW, THE THING NOBODY PLANNED. THAT’S USUALLY THE GOOD STUFF, SO I MAKE ROOM FOR IT TO HAPPEN FOR REAL.
EVERY FRAME SHOULD BE A PAINTING. EVEN WHEN IT MOVES, SOMETHING IN IT SHOULD MAKE YOU STOP AND LOOK.
MOST OF THE MAGIC HAPPENS BEFORE ANYONE SAYS ACTION: THE PREP, THE REFERENCES, THE 47-TAB MOODBOARD. THEN WE SHOOT. THEN IT ALL CLICKS IN THE EDIT ROOM, USUALLY AROUND 3 AM, NEXT TO A VERY COLD COFFEE.
MY THING IS MAKING PARADOXES GET ALONG: ANALOG & MODERN, IMPACT & EMOTION, BEAUTIFUL & REAL. UNDER ALL THE TECHNIQUE, WHAT STAYS IS HOW IT MADE YOU FEEL. ALSO, I’M VERY NICE ON SET. GET IN TOUCH.